Stuart Trevor. Ring a bell or two? Well apart from being a part of the boutique rat pack that includes, Davis Mallon (Elvis Jesus/ Ringspun) and Darren Collins (Religion/ Buddhist Punk), well apart from that he kind of created the runaway juggernaut All Saints.
Trevor started out in Nottingham studying for a architecture foundation degree, that is before travelling the central line down to London for the full undergraduate experience. Architecture brought a combination of foreign exchange students and frantic pen clickers as he somewhat inelegantly describes it; fair comment though from experience. At this point Trevor was already buying thrift store suits and customising them, not really a tone set by the other future Kingdom Brunels. So a friend, and a very good friend after this advice, suggested that he should give fashion a go. It makes pitch perfect sense, swapping the dull set ballpoints and calculators for halls decked with creatives and naturally preened girls. So the switch was unanimously flicked and half of Bolongaro Trevor was for all the world.
After a short stanza with the tailor’s scissors in a high street chain and rather importantly after meeting Kait Bolongaro, All Saints was conceived and born giggling with a throaty rasp. All Saints grew like it had defective genes hitting fifteen brand specific stores in no time. This wasn’t universally celebrated however, Stuart Trevor romances his panache for the intimate and personal, probably bred from his early days making his own bespoke bits and bobs; this is something that rings like an alarm in Bolongaro Trevor too. So with things like staffing and monitoring the production line only leaving time for succinct glances to design and detail the pair put their adolescent brand into the care of others.
Back to basics. Stuart Trevor had a keen eye for a somewhat peculiar combination of vintage uniforms and taxidermy but in a way it makes sense, the same expansive discipline associated with both was what made all Saints such a success, something that was taken and multiplied in Bolongaro Trevor. The pair opened a small but perfectly formed store with both Kait and Stuart getting back to where their flair is bedded, ‘incidental beauty and military functionality’.
I do find it increasingly frustrating to here the rolled out, ‘...we don’t follow fashion or trend we just make things that people want to wear...’ line, it has become itself a trend. But the routes in Bolongaro Trevor do feel a little more loved and appreciated, creations containing the Victorian plague of death, glory,and the afterlife have given comparison to Vivienne Westwood but this has been dismissed in part saying the label is developing step by step, ‘evolution not revolution’.
You can see the label’s image clear and clean in the latest range, as clean as Victorian death and resurrection can be i suppose, and it is in store and online here at net clothing, It’s pretty much encapsulated in the Victoria skull tee, yes rather macabre, I did explain though did I not? As is the way these days the famous many have been snapped and papped in the collection. Roger Daltrey and Pete Townsend of The Who (I can’t believe I wrote ‘of The Who’ shame on you for not knowing) wore Bolongaro Trevor jackets at the Super Bowl half time show to the watching hundreds of millions. It is something Stuart and Kait are particularly proud of having come from a proud rock and roll vintage themselves. In contrast though little big hitters like Agyness Deyne and Daisy Lowe have also been caught in the brands spiky elegance too. It shows how even though the growth is reminiscent to the previous expedition of the branded high seas they still want to keep a closeness with the growing audience.