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// SHOP MENS FASHION
Andersons Belts
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Barbour Steve McQueen™ Collection
Barbour To Ki To Collection
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Diesel Black Gold
Dior
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J Lindeberg
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// SHOP MENS STREETWEAR
2WNT4
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Y3

// J. Lindeberg

19th May 2011 15:51:47

J Lindeberg has had the archetypical rise to branded success, then again the path has had some eccentricities along the way too. Johan (Lindeberg) Came to prominence as men of that ilk seem to do, rising in ascension through Diesel before spreading eagled wings in J. Lindeberg. This is first of all the pragmatically trodden path that took him to New York, with the migration happening in ‘95 while serving diesel. New York is also the current residence for Johan, a city he has lovingly adjourned ‘to die in,’ having already left the globe well trotted. You will probably remember the adroit ‘For Successful Living’ campaign in the mid nineties that established Diesel as a big European jeans maker? Well that was Johan’s handy work. So you can see that on top of the usual yarn about passion for denim and so there is a quirky ingenuity too.

 

 

After Diesel Johan Lindeberg was taken back to his native Sweden and after teasing London and Rome with his talents. Jonas as we now know did end up back in the city that doesn’t sleep, though this was after another city based stretch in LA. LA brought new challenges, becoming versed in the celebrity culture that America spores. He was a stylist for Justin Timberlake during a notable side project, accompanying Timberlake to video shoots and was arm in arm with Madonna at the pop and lock falsetto’s concerts. Not a bad way to earn a crust I think you may agree? There have been some quite astutely chosen models too, Carl Barat and Alison Mosshart to name but two. The pair having been darlings for the in crowded scenesters for a good time now but, unlike the red-top celebrity fuelled culture they have credibility and panache to boot; both Barat and Mosshart having hit artistic peaks with The Libertines and The Kills respectively.

 

 

He also snatched director Martin de Thurah to direct a short promotional film to replace the expected catwalked foray. Thurah came to Jonas Lindeberg’s straying eye in the director’s work with Fever Ray and James Blake. The two highly acclaimed young artists he provided thoughtful and cinematic videos for further confirmd Jonas Lindeberg’s oscillating index that wraps around a cultured and informed pulse. The promotional for the BLK DNM range is visually impressive even if the dialogue is a touch contrite in places. (Not to be confused with Diesel’s Black Gold; conspiracy anyone?)

 

 

If you have been keeping abreast with the daily news updates here at Pilot Towers you will be more than familiar with the current blue print, so I will gloss over it somewhat. Lovely Japanese fabric and Italian manufacture. There, done. There is also the regions’ dedication to fabric and the painstaking cultivation of ‘denimology’ but again we have already been here before haven’t we? There is however a little difference in the theology concentrically diffused from Jonah Lindeberg. Having found himself on the side of denim fatigue after Diesel he warranted a different approach, a change of tact. Of course there are jeans but Johan wanted to expand into tailoring allowing a varied and more expansive collection. We have both here at Net clothing and in store at Pilot, a great display of casual tees, sweats, and shirts, even the classic chino short for good measure.

 

The brand had been laying low for a while until investment came externally from Proventus in 2007. Lindeberg didn’t want to miss the opportunity and brought in Pierangelo D'Agostin, formerly head designer at Jill Sander as its new design director. D’Agostin was already singing from the same hymn sheet and in one interview has expressed his distaste for having too fuller hands and reasoned you can never really have enough pockets. What followed is either inspired creativity or calamity has had the notion to conceal a newspaper and laptop within a jacket.

 

 

The spring summer collection shows the designers flair for making the everyday less ordinary so why not pop into the shop and check it out for yourself?

 

 

 

 

 

 

 

 

 

Categories:   J Lindeberg  

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// DATE

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NET @ PILOT MEN

58 High Street
Leicester
LE1 5YP
Mon-Sat 9.30 - 6.00
Sun 11.00 - 5.00
PILOT WOMEN

58 High Street
Leicester
LE1 5YP
Mon-Sat 9.30 - 6.00
Sun 11.00 - 5.00
PILOT

58 High Street
Leicester
LE1 5YP
Mon-Sat 9.30 - 6.00
Sun 11.00 - 5.00

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