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// SHOP MENS FASHION
Andersons Belts
Barbour
Barbour Steve McQueen™ Collection
Barbour To Ki To Collection
Blood Brother
Bolongaro Trevor
Canada Goose
Carrera Sunglasses
Coteetciel
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Cruyff
Daniele Fiesoli
Dead Legacy
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Death By Zero
Denham
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Diesel Black Gold
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Dockers
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Eleven Paris
Elvis Jesus
Emporio Armani Sunglasses
Folk
Fred Perry
Fred Perry X Laurel Wreath
Friends Or Faux
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Great China Wall
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Havaianas
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Jones
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Long
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OnePiece
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// SHOP MENS STREETWEAR
2WNT4
Adidas ObyO David Beckham
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Starter
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Wood Wood
Y3

// YMC

7th Jun 2011 12:42:56

YMC (You Must Create) have been resurrected as per phoenix and flames. Jimmy Collins and Fraser moss in their own admission made a bit of a hash of it first time round in the latter part of the nineties. Moss travelled from Edward Sports, Newport to Vivienne Westwood, London, quite hefty strides but I guess if you’re going to go for it then you’re going to go for it. In the London boutique he was first associated with Collins and in 1996 the formative brands had the credit cards swiping. But as we alluded earlier the brand expanded at the rate of knots and hit a ceiling somewhat prematurely for the brands top dogs. But the labels scaled back, lost the women’s, and the flagship store on Conduit Street, reset and started fresh. In admission the pair are quoted as, ‘We knew nothing about production and made some very bad decisions.’ Luckily the potential was seen by high street giants French Connection and with a loving arm put reassuringly around the shoulders of the boys and a little push in the right direction both the creative and business was back.

 

So as we speak the women’s wear is back and there is another flagship stored in Soho. Phew, but then again if it all ended badly then I would have not written this and you would not be reading it, if indeed anyone does. The label, now wait for it can you guess what is coming ‘….are not led by seasonal trends but try to provide the solution for intelligent clothing that is both wearable and distinctive...’ *YAWN* but then again this is the trend; almost in irony. I do however like the belief that there is a difference between people with money and people with style, something Kanye West has been credited with musing too. You can put YMC in the same category as Folk and Oliver Spencer, the latter coming in store at Pilot later in 2011, the British dandy, and the smart young man on a post war picnic. You can picture the red chequered cloth under an old oak tree, sipping dandelion and burdock, wearing the charming threads from You Must Create.

 

If you cannot tell already the collection is an evolved version of British heritage, then I will tell you that is exactly what it is. The spring time warmth coming from a palette of mustards, khaki and oranges, there is the on trend nautical and denims to boot, though naturally this is purely by chance as no-one seems to like being on trend these days.

 

So pair some YMC double layer chino shorts, with a Folk Ecru tee, and yes, you guessed it, some bloomin’ English Sperry Bahama decks and you are the young, care free, and thoroughly modern post war dandy. Enjoy.

 

 

 

 

 

 

Categories:   YMC  

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Pretty Green.
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SWEEPSTAKE
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uniforms for the dedicated
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// DATE

May 2012
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NET @ PILOT MEN

58 High Street
Leicester
LE1 5YP
Mon-Sat 9.30 - 6.00
Sun 11.00 - 5.00
PILOT WOMEN

58 High Street
Leicester
LE1 5YP
Mon-Sat 9.30 - 6.00
Sun 11.00 - 5.00
PILOT

58 High Street
Leicester
LE1 5YP
Mon-Sat 9.30 - 6.00
Sun 11.00 - 5.00

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