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Jeans stock a wide range of denim jeans including Nudie,  PRPS and Denham. Denim and in particular denim jeans have been at the forefront of fashion for several years. Throughout that time their level of popularity has been cyclical but they have always been one of the mainstays of an individual’s wardrobe. The name denim originally came from the French town of Nimes where jeans were first produced by the Andre family in the 19th Century. Originally made for workers, jeans were produced to be hard wearing, particularly for those doing manual labour and working in factories. It wasn’t until the 1950’s that Jeans started to be seen as a fashion item. One of the reasons behind this was the popularity of James Dean the American actor who wore denim in the classic film A Rebel Without A Cause. The popularity of jeans continued to rise throughout the 1960’s and 1970’s particularly in the USA with brands such as Levis become huge multinational companies on the back of fashion jeans alone. In the 1990’s many new denim brands launched such as the Italian company’s Diesel, DSquared and Replay, the Dutch brand G-Star Raw and American brand PRPS. These company’s used revolutionary new techniques, colours cuts and finishes that took denim away from its stale image to once again bring it to the fore of cutting edge fashion. In the last decade we have seen the launch of several new Scandinavian denim brands like the  Nudie Jeans Company, Humor and J Lindeberg. Designer Jeans are available in a wide range of cuts which suit different body shapes and fashion styles. One of the most popular of which are skinny jeans which have a tight fit often with a tapered leg to give a very narrow finish.  Other popular styles include Low Rise, Carrot, Straight and Baggy Jeans.

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