Natural Selection is the engine that drives evolution. Basically any species that has managed to survive over time have needed to become stronger, faster, smarter in order to survive. Through the process of evolution these changes have happened, and by the means of 'Natural Selection' only the strongest survive. This is the ethos Natural Selection Jeans draws its inspiration from. Natural Selection Denim are aiming for the highest level and they do not compromise on anything. When you look at the Natural Selection jeans you can tell that they have a passion for denim and the originality of jeans. They see the jeans as having a life of their own, and therefore the jeans will evolve over time, and you should embrace every tear, rip, stain and rejoice together in the results.