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With the new YMC collection hung in the shop it is easy to see why this is one of Britain's finest brands. Approaching nearly twenty years in existence as a fashion brand YMC or You Must Create is a British fashion house that has been making high quality contemporary yet classic menswear collections year after year. Clean cut lines and plain fabrics dominate the range and this is a brand that lets the quality of the finish do the talking rather than using loud colourings or logos.

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