| What initially started with 1 logo, 4 tee shirt prints and a dream in 1994 of creating a British Streetwear brand that could stand shoulder to shoulder with its US counterparts, has slowly but surely become reality over the last 11 years…Addict ®. With its direct approach, it has built its reputation on solid foundations through the consistent production of clean, minimally branded, functional men’s and women’s clothing with fine attention to detail attracting the support of some of the finest stores across the UK and the continent. Now approaching the start of its 11th year the one thing that becomes apparent under closer scrutiny is the quality of high profile collaborative projects that the brand already has under its belt. Limited Vans X Addict shoes, Camouflage Addict X G-Shock watches, Sympatex ® performance outerwear, SPY Optic Snowboard Goggles, and an impressive set of Addict camouflage snowboards with Endeavor Snowboard design in Canada. Next season sees the Addict ® X One True Saxon ® collaboration project. An idea that came about through the mutual respect between two English home-grown brands and the common goal of wanting to produce decent quality product. |
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