The entire fashion world was talking about Gio-Goi, Vivienne Westwood cited the brand as an inspiration as it was voted best selling label by The Face magazine. The rest of the fashion industry looked on with disbelief; Gio-Goi found itself rising to challenge the big labels of the day but it wasn’t long before the stars of fashion, music and media were banging at their door to associate themselves with the brand. People everywhere were drawn to the rich history the brand has especially in the roots of music and Gio-Goi went on to enjoy worldwide success.
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