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// King Krash

KING KRASH DARK WASHED OUT JEAN

£135.00 £54.00

KING KRASH VINTAGE LOOK MID WASH JEAN

£149.00 £60.00

KING KRASH TEE SHIRT

£45.00 £18.00

King Krash Clothing @ Pilot Clothing, Leicester

Just show me // King Krash Jeans // King Krash T-Shirts

More Info

King Krash: The New Denim Brand to Shake the Scene

For people who adore PRPS jeans but who are looking for something new, King Krash is the perfect alternative. The brand was founded by no less than the founder of PRPS himself: the legendary Donwan Harell. Thus, anyone could clearly see the connection between PRPS and King Krash. King Krash jeans sport a weathered look. These garments obviously are the outcome of living life to its fullest. Thus, every King Krash pair of jeans is unique and is at the same time authentic. The tucked up design indicates its connection to life within a fast lane. The jeans also show off time spent of wearer under the hood. You could keep the garment for your entire lifetime if you treat it with care. Generally and apparently, King Krash draws its inspiration from the 1970s Manhattan, when illegal street racing days were usual. It was an era of fast women, disco, and speeding cars. The decade also symbolized the time when gang culture was very rampant and the clothes worn by men and women were significantly part of the entire scene as car racing itself. In other words, King Krash equals free spirit and ultimate adventure. Every King Krash pair of jeans comes through its designer's unrivalled attention to wash techniques and details. The jeans perfectly and meticulously replicate the creases, stains, rips, and abrasions that normally result from living a life on a fast, but fun, lane. The beauty of King Krash is in its rugged style.

A Unique, New Brand of Jeans

As mentioned, King Krash is a new denim label that is set to make its own mark in the fashion scene. It has been inspired by the non-conformist ideology of the inner city culture during the 70s. The brand channels that vibrant and energetic mosaic of illegal street-racing gangs like Spades, the Viceroys, LA West Side Familia, and Passaic Street Racers. These subversive groups have literally created their own style and attitude. King Krash is designed to replicate that uniqueness. Jeans are rough. But other brands have failed to combine roughness and style. This is where King Krash aims to excel. In its few years of existence, the brand has so far succeeded in its aim to mark its own niche. The name is more than an emblem of style and fashion sense; it is symbolic of a freer and more fun lifestyle. Anything goes, but King Krash would stick with you no matter what.

Promoting Individualism

Though King Krash was initially designed and marketed to replicate the energetic feel of the 70s, it is clearly promoting individualism. The designs seem to recognize how indigenous tribes long for unique distinctions in their very own apparel. King Krash's collections of jeans comprise of styles that are very unique. The brand offers exclusively designed jeans, leather jackets, and cut-off denim vests. The vintage appeal just could not be neglected. That makes this brand of jeans more than just a novelty; it is actually a royalty. King Krash Vintage Broken Straight Jeans have abundant distressing, white paint splashes, and ripped patches. The pair of jeans features five pockets, including a single coin pocket within a main pocket. The back pockets feature striped lining: orange stop-stitching, belt loops, and bronze rivets. The brand signature is stitched on the back just below the waistline. The style has a multicoloured button fly with a gold branded button for fastening.

The PRPS Connection

PRPS is a brand of luxury fresh denim based in New York. It was founded in 2003 by Donwan Harrell, the very same man who created the King Krash brand. Donwan was a former Nike Clothing designer. PRPS is an emblem of style and luxury. Thus, the products coming from the brand are very high-end. Only the rich and famous could enjoy the PRPS' fits, washes, and exquisite quality. The company was established because Donwan saw the need for luxury denim jeans for men. Prior to 2003, Donwan thought many of the denim brands and styles in the market were mostly feminine. The rugged appeal that is distinct in Lee, Wrangler, and Levi's was completely missing in others. The designer was inspired by the idea to create rugged jeans with unique utilitarian purpose. The denim produced by PRPS is different. The cotton used is imported from Africa; then it is brought to Japan, where it is woven. The overall design is always inspired by the 1970s muscle car days. If other fashion designers concentrate on the 1930s, 1960s, and 1980s fashion, Donwan saw it fitting to focus at 1970s fashion. He has proven that the decade's fashion sense is far more than versatile. From there, King Krash was created as an independent project from PRPS. King Krash is supposed to bring about a younger line of jeans for men. It has a similar distribution strategy and network as that of PRPS. However, King Krash is also intended to be more affordable in comparison. It is for men who want to own and wear a basic denim with a noticeable bit of luxury. It is for men who like the fit and the trends. King Krash is supposed to be experimental and fun at the same time.

Aggressive Goal for an Aggressive Brand

King Krash is supposed to replicate the vigour of its target consumers: young, hip, fun, and energetic. Its business and distribution goals are somehow aggressive, considering its age. It could be considered a David in an industry monopolised by Goliath's. But King Krash has the advantage of being under PRPS' same umbrella. It has something distinct to offer the discerning denim consumers. King Krash has an expressive ideology straight from the subversive era of the 1970s. Amazingly, the brand brings forward that style into the fashion scene of the 21st century. King Krash is undoubtedly a brand of jeans that is destined and intended to make a strong and noticeable mark in the market segment for specialty and high-end jeans.

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