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// Natural Selection

NATURAL SELECTION EQUATOR JEAN

£195.00 £78.00

NATURAL SELECTION EQUATOR JEAN

£139.00 £56.00

NATURAL SELECTION MASON JEAN

£185.00 £74.00

NATURAL SELECTION CARRIER JEAN

£175.00 £70.00

NATURAL SELECTION NAVY TEXT TEE

£40.00 £16.00

NATURAL SELECTION WHITE PHEASANT TEE

£40.00 £16.00

Natural Selection

'Natural Selection' is the engine that drives evolution. Basically any species that has managed to survive over time have needed to become stronger, faster, smarter in order to surivive. Through the process of eveolution these changes have happened, and by the means of 'Natural Selection' only the strongest survive. This is the ethos Natural Selection Denim draws its inspiration from.

Natural Selection Denim are aiming for the highest level and they do not compromise on anything. When you look at the Natural Selection jeans you can tell that they have a passion for denim and the originality of jeans. They see the jeans as having a life of their own, and therefore the jeans will evolve over time, and you should embrace every tear, rip, stain and rejoice together in the results.

Key design features include 14.5oz red selvedge, narrow width denim from Kurabo Mills Okayama Japan.

For the best selection of Natural Selection jeans check out Pilot clothing

Just show me // Natural Selection T-Shirts // Natural Selection Jeans

More Info

Natural Selection: Immune to Compromise

There are now too many brands of jeans in the market. Even in the high-end category, consumers could find it hard to decide which among the outstanding names to choose and use. The year 2009 welcomed a fresh new addition to the crowd: Natural Selection. It obviously delivers a fresh and new vigorous interpretation of denim jeans. Natural Selection is a fresh and new brand of denim that was launched just recently (September 2009). What is very distinct about this brand is that its jeans are all finished by hand. The denim materials are all sourced from Okayama, Japan, currently one of the best suppliers of denim. Natural Selection simply excels in its own field. The brand focuses solely on jeans. Thus, we could not expect peripheral shirts or even accessorised gimmickry. The company outstandingly and obviously believes in itself. Natural Selection argues that it is a denim brand so it would remain that way and make nothing else but denim jeans. 'The' David Beckham, the British football legend, is most known for his eye for great fashion and sense of individuality. He is admired not just as an excellent athlete but also as a fashion icon all around the world. This highly regarded fashion trendsetter is undoubtedly a huge fan and loyal user of Natural Selection, though he is not a formal endorser. In many occasions, Beckham has been spotted proudly wearing the jeans. This just proves that the brand is truly something to look closely at.

Charles Darwin

The father of evolution, Charles Darwin, could not possibly design and manufacture a clothing line. But why is it that Natural Selection almost always involves the name of the great scientist? The answer is quite simple. Natural Selection as a brand is inspired by the theory of evolution by Darwin. Natural selection is a distinct concept in Biology. It states that like would beget like. Humans mate with humans, not with other species of animals. Moreover, there is survival of the fittest. You do not want to be the prey in the fashion industry. For sure, you intend to be the dominating predator. You surely want to be independent, free, and powerful when it comes to choosing and using brands of clothes and accessories. Natural selection has been described by Darwin as a natural process wherein weaker and less intelligent characteristics and traits are removed from species' pool of genes. As nature has it, only the strongest organisms are able to survive. They pass superior genes into their own offspring. Through time, species are able to enhance their own strengths and filter out (or trash) their own weaknesses. Obviously, this inspiration has helped create Natural Selection as a brand. Thus, only the best is logically good enough. It even has to get much better over time. The brand recognizes the fact that there is no place in the fashion industry for weak, mediocre, and half-hearted efforts to please consumers. Subjecting oneself to compromise could only make any clothing brand fail.

Unique Style and Quality

Natural Selection draws upon the best jeans designs and details from at least the last century. The denim is hand-made on vintage looms, direct from Okayama, Japan. The authentic production process has it that the materials used have unique charm and character that are mass produced. Other fashion jeans certainly and simply could not catch up and match the brand's overall superior quality and style. The attention to detail on superbly crafted clothing and every garment from Natural Selection is just breathtaking. Take note that there is upheld and maintained superiority from chain stitching to discrete detailing. Each inch of the jeans could attest to the highest possible quality of workmanship that the brand is taking pride on. Every Natural Selection garment is a product of labor coming out of love.

Ideal Branding

Discreet styling and heritage detailing has always been the key to Natural Selection's success. The authentic style of every pair of jeans is creatively completed to the highest possible standard. Each Natural Selection pair of jeans has a distinct and discreet leather flag. The placement of such flag could depend on the overall style the pair of jeans possesses. The leather patch is a style emblem, literally. The pretty illustration is hand-drawn, specially designed for the brand by graphic artist Reilly. It utilizes a subtle British concept using an ornate floral design that is inspired by decorative engravings on shotguns. It effectively provides a background for iconography, an epitome of British innovation. Natural Selection's jeans arrive with leather bound booklet containing information about the brand. The information also details hand-drawn sketches of various styles produced by the brand. The jeans are made of the finest fabrics that were assembled under innovative styling and authentic washes and detailing.

Tough is also Aesthetic

The denim used by the Natural Selection is undoubtedly among the toughest and most resistant that the world has ever seen. It clocks in at about 14 ounces, about 2 ounces to 4 ounces heavier than what all others use. It is about 6 ounces heavier than most questionable competitors. What's more? The denim is masterfully cut and put together by experts who certainly know more than others what they are actually doing. This brand naturally challenges the quality and style of high-end rival PRPS. Both denims use the same production techniques. Both also are oozing with unique style. But Natural Selection has more distinct and outstanding features. Thus, it is touted as an important brand of jeans to watch out for in the coming years and decades. Without a doubt, Natural Selection could certainly provide other premium and high-end denim brands a good run for their own money. It is not surprising that Natural Selection has been dubbed as among the best new jeans brands introduced in 2009. The brand has helped make that year a truly splendid era for men's designer clothing. In the coming years, do not be surprised if the brand tops all the clothing names and icons in the fashion industry. It is very clear now that Natural Selection is destined to be phenomenal, just as Darwin's theory of evolution has been.

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