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// Pretty Green

PRETTY GREEN PINK SHORT SLEEVED CONTRAST CREW NECK TEE SHIRT

£40.00

PRETTY GREEN WHITE SHORT SLEEVED CONTRAST CREW NECK TEE SHIRT

£40.00

PRETTY GREEN WHITE S/S STRIPE TEE

£48.00

PRETTY GREEN LILAC SHORT SLEEVED POLO TEE SHIRT

£65.00

PRETTY GREEN LIME GREEN SHORT SLEEVED POLO TEE SHIRT

£65.00

PRETTY PINK PRETTY GREEN SHORT SLEEVED POLO TEE SHIRT

£65.00

PRETTY GREEN BLACK CLASSIC POLO TEE

£66.00

PRETTY GREEN WHITE CLASSIC POLO TEE

£66.00

PRETTY GREEN FLY FRONT PAISLEY PRINT LONG SLEEVE SHIRT

£125.00 £63.00

PRETTY GREEN BUTTON DOWN OXFORD LONG SLEEVED SHIRT

£125.00 £63.00

PRETTY GREEN PURPLE CREW NECK TEE

£40.00 £20.00

PRETTY SILK CASHMERE POLO TEE SHIRT

£112.00 £56.00

Pretty Green

Pretty Green is an up-front, straight talking, classic clothing range owned, founded and designed by Liam Gallagher. The Pretty Green team is made up of key industry professionals.

The clothing range, which is entirely 'limited edition', will include classic designs across footwear, denim, knitwear, jackets, trench coats, parkas, t-shirts, hats, scarves and accessories; all subject to Liam's final approval.

Just show me // Pretty Green T-Shirts // Pretty Green Polo // Pretty Green Shirts // Pretty Green Tops

More Info

Pretty Green: Because There is Lack of Good Clothes to Wear

From the United Kingdom to the rest of the world: Pretty Green is one clothing brand that has been designed and intended to provide more choices of good items to wear. The brand is the other one that made 2009 a good year for launching new clothing alternatives, the other being Natural Selection (a brand of denim jeans). Pretty Green has been a great sensation since its launch in 2009. The brand has been marketed and promoted as an upfront and straight-talking clothing range with a touch of classic. Fashion experts rave about its elements of distinct 'Mod' classicism. At the same time, it adheres strictly to ethos of elegant, simple, and casual clothing with an outstandingly high quality. Also dubbed as the 'Green Label' of fashion, Pretty Green is the first clothing range to be rolled out and offered in basic and all-original designs. The brand is undoubtedly a limited edition line. It includes classic, with a touch of contemporary, designs across denim, footwear, trench coats, knitwear, t-shirts, parkas, scarves, hats, and accessories. In such a short time, the brand has become iconic in its own niche.

Liam Gallagher of Oasis

In the mid-1990s, the global music scene was rocked by British popular alternative band Oasis. Its former frontman and lead vocalist Liam Gallagher was well loved by fans and music enthusiasts for his good looks, personality, and impact. Through the years, the British culture has felt and acknowledged his overall contributions. Gallagher owns and designs Pretty Green items. He admits that he is currently backed by a formidable group consisting of significant industry professionals. If Gallagher, along with his former band Oasis, was able to take the music scene by storm, it seems that he would also do the same in the fashion world. Pretty Green is his major hit in fashion. Why did Gallagher decide to introduce his own clothing line? According to his own personal profiles, he is passionate about two things: music and clothes. Gallagher says he has not entered the fashion industry to rip off anyone or make huge amounts of money. He admits that he has established Pretty Green because there are no many choices when it comes to good clothing and accessories in the market today. Gallagher conceived the idea of putting up his own clothing business in the same year Pretty Green was launched. He obviously knows where to specifically take his own clothing brand since its beginning. Pretty Green, the name, was not inspired by any Oasis hit song. Instead, the name was derived from a song popularized by The Jam, the band from where Oasis took its influence. When news about Pretty Green was first formally announced, Gallagher's own fans enthusiastically followed the new fledgling brand. They did this in a feverish manner. Thus, the brand's own designs, price, looks, and availability were established appropriately.

Initial Collections

Pretty Green's first ever fashion collection was launched in Spring and Summer of 2009. The clothing line was exclusively distributed and marketed online, through the startup company's own Website. The brand's initial items were sold out very rapidly. Fans soon cried out and demanded for more. Pretty Green was a truly successful performance. The first collection featured 'Monkee' t-shirts, jackets, shoes, scarves, hats, and polo shirts. The first items, being strictly introduced in limited edition, only comprised of a modest 100 units available globally. They sold like hot cakes in a discerning market where fashion people are more meticulous and demanding when it comes to premium clothing brands. The autumn and winter collections were also successful. The fast demand for the products only highlighted and underlined the market's warm reception for the brand. In these collections, the company simultaneously widened its distribution policies. Non-traditional distribution networks were used. It turned out that the strategy is really effective. The first collection items were sold exclusively online via the startup's own site. Then, fans and consumers were tapped using the very popular social networking sites like Facebook and Twitter. YouTube was even used as a tool for rolling out and introducing to the market new clothing trends and items for sale. Needless to say, the virally communicable social network sites helped bring about Pretty Green's initial success.

Retailing and Distribution

In the autumn and winter collections, Pretty Green expanded not just the distribution policy but also the designer menswear retailers. Two designer menswear distribution figures from every major city in the US and UK were successfully placed on the spot. Pretty Green was clearly tracking a different direction. It is favoring independent stores over the traditional chain stores. What is more distinct about Pretty Green's distribution and retailing method is that it prefers online transactions more. The initial collection, for instance, was made available only through the company's official Website. The brand was overwhelmed because the items were sold out very rapidly. Fans and satisfied consumers soon enough cried and demanded for more. Collectors are overwhelmed because most items sold are of limited edition, as mentioned, wherein there are only about a hundred of each made available globally and online. Pretty Green initially chose to distribute its fashion items through about 30 Internet-based stores. These online retailers were carefully selected over the usual brick and mortar shops. The strategy obviously works in making the brand more available to more people in more nations globally.

Social Networking Boost

Pretty Green is also enjoying a boost from the currently popular social networking sites. The autumn and winter collections for 2009 from the brand were first announced and posted to fans through social networking site Facebook and micro-blogging site Twitter. Pretty Green, having a music connection, even has strong presence in YouTube, the video-sharing Website. The brand recognises the importance social networking has in its own success. Gallagher obviously aims to target the younger and online generation of today. He surely is following them appropriately and through the right venues. Gallagher is also interacting more with his loyal patrons and consumers. He opens communication with them to solicit more ideas and feedback for further improvement of Pretty Green.

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