ToyWatch: 'Rolex Meets Swatch'
Timepiece has always been an important accessory in fashion. It is not surprising how many people pay more particular attention to it. If you want to complete your overall getup, getting and wearing an appropriate watch would be imperative. One of the most popular, trendiest, and most fashionable fashion watches in the market is Italy's ToyWatch.
To begin with, ToyWatch is a designer wrist watch in luxury styles. The Italian watch brand is in odds because its luxurious and unique styles come even in low and more affordable prices. It is considered a practical but wise investment to purchase, own, and wear one.
Brief History
During the fall of 2005, Marco Mavilla, a Milan-based wristwatch aficionado and designer designed and rolled out the first ever ToyWatch. It was an oversized but lightweight plastic wrist watch. Inspired by popular and high design watches, ToyWatch has always been best seen as 'Rolex meets Swatch.'
ToyWatch was unexpected. It is arresting and is irreverent. In summer of 2006, the brand was brought to the United States. It was a perfect timing. American consumers are known for being different and practical. The formula ToyWatch used clicked in the country. From there, it propelled its popularity by becoming a significant part of modern pop culture.
The US is undoubtedly a luxury obsessed culture at the same time. ToyWatch came as an anti-luxury statement but it instantly emerged as the 'it' timepiece. It has become a 'must-have' item specifically among tastemakers and style influentials.
Since then, the wrist watch brand has effectively ignited a sure firestorm in fashion, accessories, and design industries. The media has heralded it as an instant sensation. ToyWatch has been made available online via the company's official Websites in select countries. It has also established numerous fine stores in select key cities worldwide.
Famous Wrists
In general, celebrities love watches. They adore ToyWatch. Everybody seems to be jumping into the noticeable bandwagon. Famous wrists are wrists of celebrities that wear ToyWatch. What a pleasant surprise! The list of famous lists keep on growing and growing each day.
On top of the famous wrists list is no other than US First Lady Michelle Obama, who is best known for her elegant but practical fashion. Basketball superstar Michael Jordan even has famous wrists and so does Beyonce Knowles. Other famous celebrities include Madonna, Leonardo Vicario, Al Gore, Jessica Alba, Kelly Clarkson, Miley Cyrus, Ellen DeGeneres and partner Portia de Rossi, Paris Hilton, Katie Holmes, Randy Jackson, Alicia Keys, Katie Perry, Uma Thurman, Mark Wahlberg, and Oprah Winfrey.
Unique Timepiece
The classic ToyWatch was simple but unique: a plastic with huge timepiece in overall standard black color. The new piece of popular jewelry became an instant hit. Soon, the brand started rolling out more designs on bright colors that the market easily picked up.
The designs are made in Italy by timepiece experts who have been more interested in nice but flashy watches. ToyWatch easily became the contemporary equivalent to the statement 'my other vehicle is a Porshe.' The backlash is undoubtedly here.
The brand uses Miyota Quartz Movement. Thus, ToyWatch is both pioneering as well as it is indispensable. The watch uses a mix of materials ranging from classical steel to ultra-light, high-strength, and high-tech polycarbonate.
The Popular Look
ToyWatch pieces are apparently based on two of high-end brand Rolex's most collectible and finest models. Those are the Daytona (brought to fame by Paul Newman) and the Submariner (made famous by fictional and phenomenal private spy James Bond). The watches come with a polycarbonate strap that is very similar to the famous bracelet of Rolex, the Oyster. Some ToyWatch watches obviously resemble the equally popular Chanel J12.
The striking ToyWatch style is unique compared to all other fine timepieces. The brand is oversized, a very trendy and popular look in modern fashion styles. As many people wear oversized garments like sweaters, t-shirts, chunky jewellery, and boyfriend jeans, oversized watches are 'in.' The watches look great in bohemian styles.
Women could now end their envy days over exquisite men's stuff. Now, fashionistas could look like wearing adorable men's watches. It is not surprising how many people instantly fall in love with this light and fun hand accessory. It seems that no one now wants to end up wearing the same or typical silver, platinum, or gold clunky timepiece anymore. ToyWatch is undoubtedly fun and hip, exactly the way people want it.
Adored by the Press
The brand has been included in Oprah Winfrey's list of 'Favourite Things.' It has also been featured in revolutionary daytime talk show The Ellen DeGeneres Show. The Today Show also did not get left behind in telling to its audience more about this wonderful timepiece brand.
Print and online media simply admires ToyWatch. It has been glamorously featured in numerous print and online magazines, newspapers, and articles. Among those top print and online media organizations are Vogue, Allure, Business Week, Cosmo, Elle, Glamour, GQ, Life & Style, Hollywood Reporter, New York Times, the O Magazine, Newsweek, People, Time, US Weekly, and Vanity Fair.
Media organizations all over the world are swooning to feature ToyWatch. Aside from the US, the brand is also widely available in up to 21 other nations and territories. Worldwide, the huge following simply gets amazing. Media firms even in countries where there are no retailers or distributors of the brand are in frenzy to talk about this new pop culture timepiece.
ToyWatch in CSR
The brand could come up with limited edition watches and styles in support of wonderful and humanitarian causes. This further makes the timepiece loved and adored by people.
In particular, ToyWatch has backed the Keep a Child Alive drive. It designed and rolled out a limited edition design for the cause. A percentage of the design's every sale is directly donated to the humanitarian organization to assist in the support and care provided to children in need. The company is open to accepting similar drives to help raise proceeds and funds for such groups.
Toy Watch
This Italian designed wristwatch has in recent years taken the fashion industry by storm and has been compared to the impact that the Swatch range of watches made in the early eighties. Created from a lightweight and oversized plastic the inspiration for the designs have come from high design timepieces and have become a hit due to their irreverent demeanour. Its popularity may also be due to the fact that people’s obsession with luxury items has reached saturation point. Whatever the reason is behind the desire for toy watch accessories, in a short period of time they have already become a must-have item amongst trendsetters and style aficionados. Their latest watch collection is the range of Jelly watches, which have rubber watch straps and modular cases that come in a range of different colours including, green, yellow and blue, and are a really fun watch to own. There are styles to suit everyone, men and women alike, and we have brought you a decent selection to choose from. The Jelly range of watches is in the main aesthetically pleasing, but the chronograph watches have all the precision features that you would expect of a modern wristwatch. If your preference is towards a watch that has a bit of weight to it, then the heavy metal watches may be for you. With a nice blend of plastic and metal this style of Toy watch has been created to remain fun and light but with slightly more edge to it. Some people enjoy wearing a watch every day and as such they have certain styles and brands for certain occasions. For others wearing a watch should be left for weddings and similarly important events to maintain their special value, but this brand has catered for every type of watch fan.
Toy watch accessories
A watch is an accessory that every fashion conscience individual will own. Nowadays it is not so important to wear a watch for reasons of being able to tell the time as everyone has a mobile phone that comes with a clock. The main purpose for a watch is simply its appearance. The craftsmanship and detail that often goes into quality timepieces is also very much a part of their appeal, and the modern range of watches have combined a contemporary look with state of the art technology. Fans of understated accessories will love the toy watch range as they are certainly minimalist in style but have a very distinct personality. People who love to have a bit of fun with their clothes and accessories will certainly love their unique collection and designs, and people of all tastes will be able to find something suitable. Alternatively watches make for wonderful gifts, and this being one of the hottest brands on the market will be well received by anyone who has even a general interest in the world of fashion. We hope that the pictures and descriptions of each model will make it easy for customers to track down a suitable model, and if you have any queries about our products or services then please do not hesitate to get in touch with our friendly and professional members of staff. The four leaf clover stones toy watch has a very elegant style and is finished in a simple white colouration, so is ideal for people who enjoy low key accessories made from quality and fashionable brands. Conversely a model that will look good on people who prefer a more aggressive look but in a stylish way is the black skull Kris timepiece, and there are plenty of styles in between.