YMC: You Must Create
YMC (You Must Create) was founded in 1995 by partners Fraser Moss and Jimmy Collins. The brand was born in London, considered the main hub of high-end fashion for modern men and women. YMC was formed to respond to rising demand for functional, yet stylish and modern clothing. Through the years, the brand has further grown to emerge as a highly important design label of the modern times.
Raymond Loewy, a graphic artist and pioneer of the American Industrial Design, made the brand design that appears in tags and logos. He made the design futuristic so that it could clearly embody the main philosophy that serves as the company's inspiration: You must create your own style and design.
Since its beginning, YMC has never been influenced nor led by any seasonal trend in fashion. Instead, it has always tried to provide intelligent clothing solutions to people who prefer wearable and distinctive clothes. YMC has fashion collections that gradually develop and grow from season to season. The company has adapted a modernist approach to designing that helps ensure that its good fashion ideas are maintained and taken care of for longevity.
YMC was originally a menswear label. In 2008, the brand finally rolled out its first collection for women. The debut collection was a huge success, YMC now is becoming a popular fashion label many women long for. The women's collection comprises of funky wardrobe staples that take inspiration from the Westside Story, Patsy Cline, and Jane Mansfield, among others. The brand has always paid a lot of focus to high quality of fabrics, bold block colors, utilitarian cuts, jumpers, and bright knits.
Several Popular Styles
It is just appropriate to closely look at several of YMC's distinct designer styles. The Tulip Pocket Dress for women features a timeless style, which obviously and creatively leans more towards the vintage look. This wrapped coast-style getup combines the demure silhouette with quirky retro details. It creates a style typical of the late 1940s, simply tempting. There are white accents along the navy fabrics specifically at tulip pockets to facilitate a vintage look. The low hemline helps keep an era of inspiration.
The Wool School Dress for women is a perfect example of a design featuring the luxury of style combined with the appeal of the most functional clothing pieces. The design takes a classic pinafore with a vintage look. It has been reproduced for daily wear. The dress is made of fully dark grey wool, hence the name. It has been made to be faithful to classroom-worn original dresses. The style retains the demureness and exquisite girlish appeal typical in the middle of the 1960s.
YMC Shoes
YMC aims to provide the complete getup for modern men and women. Aside from clothing, the brand also provides fashion accessories like shoes. Like the fashion clothes it makes, YMC has made sure its footwear items are equally exquisite and are comfortable to be worn in any occasion.
The brand admits that it is not renowned for its shoes. But it is proud that it never fails to surprise and amaze consumers. The footwear from the company is slowly making its own waves. It could be considered a goldmine, simply because people could discover a great shoe brand that is equally fashionable and reliable as the major footwear brands that are currently out in the market.
The classic plimmy shoe design is one of the top favourites from YMC. It is a heavy canvas plimsoll with rounded toe. The navy style footwear has waxed cord laces, white rubber sole, and tick toe cap. The casual style is logically easier to wear and is available commercially in red and white colours.
The snake-effect deck shoe style is highly recommended. Aside from the snakeskin effect in its appearance, the style has a classic lace up contrast and a gripped rubber sole. The item surely is trendy and is a must-have for adventurous and confident style icons.
The YMC Engineer's shoe style is among the old favourites in the brand. The handsome shoes have soles that are so durable they are suitable even for the worst weather condition. The Engineer's shoe is truly deserving for your hard-earned money. They are exquisite and simply adorable.
Flagship Store
If you are already excited about YMC, you should still wait until you finally drop by the Pilot Clothing store. The new location is on the High Street in Leicester and the store has been home to all of the brand's latest fashion collections. It could simply be asserted that YMC is not left behind by other high-end brands in this aspect.
What could be expected in the High Street store? There are many. The venue features a select collection of the brand's vintage pieces for shoppers who are looking for something original and unique.
Online Purchasing
YMC can be bought safely and securely online. The Pilot Clothing Website caters to Internet consumers who find it more convenient and ideal to shop online. The company have invested in an online shopping infrastructure to facilitate real time and convenient fashion shopping for discerning consumers wherever they may be.
The company even arranges for shipments anywhere in the world where it is possible, as well as the UK. Standard delivery charges apply. The online site offers shipment to a broad range of international and offshore destinations. Check it out.