With the urban scene taking Centre stage in just about every aspect of day to day life even being included in the 2012 Olympic logo it's safe to say that the likes of Oasis and their High flying birds are not hitting their usual commercial dizzy heights that they previously attained. So I guess it makes perfect business sense to find another more lucrative root to market. All hale the Liam Gallagher Beady Eye inspired brand Pretty Green, with all the swagger minus the attitude of the Oasis front man himself, the clothing displays a more toned down approach leaving the flood gates open for massive creative flare and tailoring within their outer wear range, with luxury suede frock coats and Lennon inspired military jackets, Linen Safari Jackets and Fish Tail Parka all embellished with concentrated detailing emulating a best of British flare. With all tailoring completed and nurtured in England this brand has a real heritage home feel. Prices reflect the quality displayed with jackets retailing from £145 up to £240 and jersey wear and polo's ranging from £45 to £50.