A new Nike clothing advert featuring Tiger Woods has been launched and focuses on the issues the golfer has had in his private life.

The golfer is seen in black and white close-up, staring into the camera and looking somber while he listens to the voice of his dead father Earl. He is a wearing black Nike cap, a black tanktop and a Nike polo shirt.

'Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything," Earl says.

Nike shot the advertisement at Woods' home course near his Florida home and it is the first since the recent controversy surrounding the star who is making his comeback at the US Masters at Augusta, Georgia.

The 30-second commercial aired on ESPN and the Golf Channel yesterday and was set to run until shortly after the star tees-off today.