Adidas-sponsored David Beckham will not be taking part in the on the field action at this summer's World Cup, but that isn't to say he hasn't encouraged more people to watch the action.

The former England captain believes he has raised the profile of football - or soccer as they call it in the US - to some extent and despite his personal frustration at missing out he is pleased.

He said: "There's a lot of interest around the World Cup coming up in South Africa. I'm not sure there's been as much interest in soccer for a big competition like that for many years, maybe for ever."

Beckham appeared on TV show Good Morning America yesterday (April 26th) wearing a dark blue pair of jeans and a jacket in a lighter coloured denim.

Men may wish to get the look of the LA Galaxy midfielder by purchasing items from his Adidas O By O range, made in collaboration with the designer James Bond.