Its the return of the 70's and 80's sports brands. They are making a big come back. Fila is one the of iconic sport wear brand made famous by Bjorn Borg in his winning Wimbledon days. The look was taken up by the travelling football supporters as they travelled around Europe watching their teams in the European cup. Later made famous by the movie The Business staring Danny Dyer. We now have a whole new generation who have picked up this cool look and making it their own.