Adidas Originals fan David Beckham is one of many celebrities who have helped British men realise the importance of grooming.

The Daily Mail - which recently revealed a picture of Beckham rocking jeans while watching the Los Angeles Lakers in action with TV chef Gordon Ramsay - says sales of male grooming products have shot up.

And men who want to look groomed, as Beckham often does, may want to make sure their outfit shows their best side, something Adidas Originals could help with.

Whether it is a classic Adidas track top or pair of Adidas Superstars, the brand can help sporty men achieve a scrubbed-up look.

"Many men are being encouraged by their wives or girlfriends to keep looking younger for longer," Tesco male grooming buyer Richard Lucas tells the newspaper about the rise in skincare product sales.

It is no longer considered a feminine trait for males to want to keep grey hairs at bay or enjoy wrinkle-free skin, he adds.