Fans of Lacoste will likely be familiar with the distinctive crocodile logo and now the brand is hoping to give something back to the creature.

Lacoste developed from the tennis-playing style of Jean Rene Lacoste who became known as Le Crocodile in the 1920s and took to sewing an oversized logo of the reptile on to his shirt.

Since then it has become known around the world and is worn by modern day US tennis star Andy Roddick and of course a host of fashion-conscious men.

Lacoste has revealed that a giant crocodile will be featured on a new blouson jacket, tailored blazers, as well as a range of other new clothing.

It hopes to highlight the endangered status of the animal as part of the Save Your Logo campaign, which allows firms to give funds to the creature that represents it.