Andy Murray came to the attention of many following his performance in the 2005 Wimbledon tournament; it was kind of sporting poetry, where sport goes further than the points and matches and creates drama and irony. In the second round at SW19 that year Tim Henman was struggling Against Russain journeyman Dmitry Tursnov and eventually lost in a turbid five sets, this was seen as the start Henman's demise after what was an Indian summer in 2004. Henman reached the semi-finals in both the French and US opens and the quarter-final of Wimbledo in what would be his swansong. But as Henman was finding Tursnov hard to get through, a couple of courts down a bright light was shining as another was put out. Murray beat the 14 seed, Stepanek in the second round; it signified the passing of the torch from one generation’s hope to the next. Naturally the taciturn Scottish will be among the favourites this year at Wimbledon although he has found the semi-finals tough to crack in his previous visits, losing out to Nadal and Roddick in 2009 and 2010 respectively. Confidence will no doubt come from recent grand slam performances, Murray has reached at least the semi-finals in four of the last six majors and the heavy weight counter puncher will no doubt fancy his chances against the top three, having decent winning records against Federer, Nadal and Djokovic previously. As Murray’s image grew with his talent, the endorsement trail followed one of the few players on the tour to be sponsored by Fred Perry, a player easily comparable and contrasting to Murray. After growing on tour and competing on the highest level, winning tournaments and getting to grand slam semis and finals, It was therefore only a matter of time before sportswear majors came with big sponsorship dollars, and after listening to provocative offers from other brands Murray settled down with Adidas a partnership that hopefully may see him win his maiden grand slam in the Wombles natural habitat come the end of the week.