Adidas O By O designer Jeremy Scott has praised the style ideas of people in Japan for their originality.

The fashion expert - on the promotional tour for his collaboration with the sportswear brand - told the Japan Times that he believes the street fashion and youth culture of Tokyo is unique.

"Japanese youth culture and the street fashion dominate the world; the effort, precision, energy and the details these kids put in their fashion, it is just the most innovative," he said.

He added that in the Harajuku district everyone looks so different from each other, but they manage to work their own style in harmony.

Fashion conscious men could turn to the Adidas O By O collection to ensure they stand out from the crowd this summer.

Adidas Originals is worn by celebrities including David Beckham, who has his own line of clothing produced by fashion designer James Bond.